The holidays are right around the corner. It’s the time of year when people are encouraged to spend time with family and friends, and give to the less fortunate. All of that is well and good, but it’s important to remember to take care of personal financial affairs, too. There are plenty of great stocks people should take care not to miss out on this holiday season.

Some stocks people should consider buying are all-around great picks, no matter the time of year. Online giant Amazon has become a big presence in most Americans’ lives. It’s almost hard to remember the days when Amazon was just a bookstore. Today, the sell and stream everything. Alexa has won the hearts of many Americans and has a presence in homes and offices all over the country. Surveys show that over three-quarters of people plan to use Amazon to do at least part of their holiday shopping this year. That means that now is a great time to get in on this stock. As more people spend on the site, its value will only increase.

Etsy is an important alternative to Amazon for many consumers. This site features hand-crafted and vintage goods. Many people may not even know it’s publicly traded on NASDAQ. Over the past few years, Etsy has made it a point to compete with Amazon. They have lower fees than before. Though Amazon debuted a competitor in the form of Handmade, people who shop on Etsy seem to like the idea of supporting people who aren’t linked to a retail giant. This is a resilient company with a thriving, loyal customer base. All in all, a great choice as investments go.

Finally, there’s Apple. This is a retailer that tends to have strong holiday numbers, too. Apple’s fan base is persistent, in spite of some of the hiccups with the brand’s hardware over the years. With a great aesthetic, high-quality goods, and a commitment to privacy, Apple continues to have strong brand loyalty. People love the high-end feel and intuitive design of Apple products. Grumbling persists about the costs of accessories and replacement parts, but overall, this is a brand that has a lock on high-end electronic gadgets.